return on sales

Sony dismissed the idea, and stuck to its target of a nearly 20 per cent increase in unit sales, and a return to profits, for this year ( Sony boss Kazuo Hirai said on Monday that the unit would be profitable even if it missed its unit target).

索尼否认了这一观点，并坚持今年达到其近20%的部门销售增长目标和恢复盈利（索尼总裁平井一夫（Kazuo Hirai，见上图）周一表示，即便未达到部门销售目标仍可实现盈利）。

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If a corporation is to increase the return on assets, it should increase the return on net sales, or increase the assets turnover.

如果一个公司打算提高其资产报酬率，它就应当提高其销售利润率，或者是提高其资产报酬率。

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The rate of return on net sales, or simply return on sales, or called profit margin, expresses the relationship of net income and sales, indicates how much net income is produced by each revenue dollar.

销售利润率，又称为利润边际，表达的是净收益与销售收入之间的关系，反映了单位收入能够产生多少净收益。

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Audi posted a first-half operating margin of 12 per cent while Mercedes-Benz cars achieved an 11 per cent return on sales.

奥迪（Audi）上半年营业利润率为12%，而梅塞德斯-奔驰（Mercedes-Benz）的销售利润率为11%。

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With a pre-tax return on sales of 7.3% for 2014, Hans Dieter Potsch said that the company was on track to achieve the company's goal of 8% by 2018.

大众公司首席财务官汉斯o迪特o潘师表示，鉴于2014年的税前利润率高达7.3%，该公司有望在2018年之前实现税前利润率8%的目标。

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Through the aforementioned formula, we can see the relationship of return on assets to return on net sales and assets turnover.

通过上述公式，我们能够看到总资产报酬率与销售利润率和资产周转率之间的关系。

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The carmaker plans to achieve a significant double-digit operating margin this year and is targeting a long-term return on sales of 15 per cent.

该公司计划今年全年的营业利润率能保持在可观的两位数，而长期销售利润率的目标为15%。

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How to make sales promotion policy scientifically so as to shoot the target of sales volume, to maximize the return on the investment of sales promotion becomes a question that business managers have to answer.

如何在整个市场营销的框架下科学的制定销售促销组合和销售促销策略去实现既定销售目标，如何最大限度的提高销售促销资金的投资回报成为企业决策者必须要面对的问题。

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